A Cerfinity product
Every product becomes a stage.
Turn your packaging into a music experience. One tap plays an original song, verifies your product is authentic, and introduces your customer to the artist behind it.
One tap. Three wins.
For Brands
- First-party data from every tap
- Authenticated product in every hand
- Campaign analytics you actually own
For Fans
- Tap the product, hear an exclusive song
- Win localized prizes — like concert tickets near you
- No app, no signup, no friction
For Artists
- Retail distribution for their music
- New fans with every tap
- A direct line to their community
How it works
A smart tag on every product
Each unit carries its own provenance seal — a smart tag applied on the line, invisible to your packaging design.
Fan taps with any phone
No app required. A tap-to-verify moment works out of the box on iPhone and Android.
Song plays instantly
An original track starts on the spot — and the fan can join the artist's community on FriendsGroove.
Hardware for every price point
Same campaign engine, same fan experience — pick the tag that fits your unit economics.
NFC tap
A physical tap-to-verify moment for premium products. Each NFC smart tag carries a unique provenance seal with full chain of custody — the gold standard for authentication and fan experience.
QR / 2DMI scan
Printed smart codes for mass-market price points. No added hardware cost per unit — the same campaign engine, analytics, and music experience at scan-level economics.
Ready to put a song on your shelf?
Tell us about your brand and we'll design a pilot campaign — smart tags, an original track, and analytics from day one.
Every campaign ships with Cerfinity's provenance seal and full chain of custody for your products.